Bicycle Emporium

Custom Wheel Builds

Product Details

Building custom bicycle wheels is an art-form that only the sincerest of mechanics can accomplish well. At Bicycle Emporium we have never lost sight of the beauty and passion a hand-built wheel-set brings to a high-end custom built bicycle. Today we still offer this lost art in the shop as a premier service 30+ years after opening the doors.

Road and Mountain custom wheel builds are a collaboration of customer desire and mechanical know-how. We will assembled your wheels in house, carbon and aluminum rims, any hubs, any spokes.

$120 labor per set, $65 labor per single wheel build (one free re-true included within the first 30 days following assembly)

  • Choose your rims
  • Choose your spokes
  • Choose your hubs
  • Alloy or Brass nipples, various colors
  • We offer Radial, 2 cross, 3 cross lace patterns

Call or email us today for a quote on your custom built wheels.

Order This Product Today

  • Colnago
  • Trek
  • Elektra
  • BMX
  • SRAM
  • Campagnolo
  • Shimano
  • Mavic
  • Fox

Call Us Today


  • Tue-Fri 10AM - 6PM PST
  • Sat 10AM - 5PM PST
  • Sunday & Monday CLOSED



  • Bicycle Emporium
  • 437 Grass Valley Highway
  • Auburn, California 95603
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