Bicycle Emporium

Chico Wildflower Century

Some good old fun in the spring sun

The Chico Wildflower Century┬áis about the most fun you can have on a bike! It has even been rated as one of Bicycling Magazine’s Top Ten Century rides. Every year thousands of riders sign-up for the riding party of the year! Be part of the experience, eat lots of food, enjoy beautiful scenery, and challenge yourself! Come out and join us for the 38th annual Chico Wildflower, and you’ll see why.

Make it a weekend!Kick off your ride with our Saturday WildFest pre-ride party with rider check-in, music, cycling-inspired expo, Sierra Nevada beer garden, and Fork In The Road food trucks.

more info can be found here.

  • Colnago
  • Trek
  • Elektra
  • BMX
  • SRAM
  • Campagnolo
  • Shimano
  • Mavic
  • THULE
  • Fox

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Hours

  • Mon-Fri 10 AM 6 PM PST
  • Sat 10 AM 5 PM PST
  • Sunday 11 AM 4 PM PST

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Location

  • Bicycle Emporium
  • 483 Grass Valley Highway
  • Auburn, California 95603
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