Bicycle Emporium

Chico Wildflower Century

Some good old fun in the spring sun

The Chico Wildflower Century┬áis about the most fun you can have on a bike! It has even been rated as one of Bicycling Magazine’s Top Ten Century rides. Every year thousands of riders sign-up for the riding party of the year! Be part of the experience, eat lots of food, enjoy beautiful scenery, and challenge yourself! Come out and join us for the 38th annual Chico Wildflower, and you’ll see why.

Make it a weekend!Kick off your ride with our Saturday WildFest pre-ride party with rider check-in, music, cycling-inspired expo, Sierra Nevada beer garden, and Fork In The Road food trucks.

  • Colnago
  • Trek
  • Elektra
  • BMX
  • SRAM
  • Campagnolo
  • Shimano
  • Mavic
  • Fox

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  • Tue-Fri 10AM - 6PM PST
  • Sat 10AM - 5PM PST
  • Sunday & Monday CLOSED



  • Bicycle Emporium
  • 437 Grass Valley Highway
  • Auburn, California 95603
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