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Three key words have emerged as the theme for the latest DURA-ACE system: Speed, Smooth and Strength. "100% Power Transmission" is the goal pursued by the fusion of these three concepts. Lance Armstrong used Dura-Ace to win the Tour de France seven consecutive times.
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As Mountain Bikes continue to become more diverse, components must evolve. Deore XT addresses the needs of today's riders just like it did when it was first introduced back in 1982 as the world's first MTB group. Revolutionary new designs like the Shimano Shadow rear derailleur complement the the latest evolution of traditional designs to give you the right choice for your riding style.
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The new Shimano DXR component group brings top-level design and engineering to BMX racing. DXR is designed to meet the demands of today's Olympic prospects, and ideal for use at your local race track.
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Continuing advances in human engineering technology stand behind road components that provide racing, sport and fitness cyclists with higher levels of control & response. Ultegra components use the advanced functions of Dura-Ace including Hollowtech 2 and refined ergonomic shifters.
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